Scaling Europe[ logo needed ]
Seb Johnson
135k LinkedIn · 45k+ newsletter
0 → 10,000
We rebuilt his best long-form as native Instagram carousels. Both accounts are live.
Content · media & audience
Grow your Instagram audience with content that already works.
We rebuild your best long-form as native carousels. ManyChat captures the engagement to your email list. Every week.
0 → 10,000
The problem
Your ideas already land. They live on one platform.
In the newsletter, on LinkedIn, on stage. The audience that would grow fastest is on Instagram, where you barely post.
Instagram wants content built for Instagram. A reposted LinkedIn carousel looks reposted. Rebuilding it well every week takes a team.
The work
Native carousels we produced for the Seb Johnson account.
Slides load from /public/carousel/ once supplied.
How it works
Four stages, monthly retainer.
- 01
Source what works
We start from your best long-form. The newsletter issue, the talk, the thread that landed. The idea is already proven.
- 02
Rebuild as native carousels
We remake each piece as an Instagram carousel built for the feed. Carousels only. No reels, no video.
- 03
Comment-gate to email
Readers comment to get the resource. ManyChat sends it and captures the address. Followers become subscribers on your list, not Instagram's.
- 04
Weekly iteration
We track what performs each week. Hooks, formats, topics. We lean into what works.
Results
The anchor case is public. Seb's accounts are live.
Before GenRiver
Today in AI[ logo needed ]
Built Today in AI from zero to 100k.
Wail built Today in AI himself. Zero to 100,000+ followers and 30M+ views across Instagram and TikTok, with carousels, clips, and the same comment-gate mechanic. He sold it in January 2026 and is no longer involved in the account.
GenRiver runs that playbook for other people's audiences.
Who this is for
This is for you if
- You run a newsletter, conference, or media business with a real audience.
- Your audience lives on one platform and your Instagram is thin.
- You have a back catalogue that already performs.
It is not if
- You are starting with no audience and no proven content.
- You want reels or video. We do carousels only.
- You want one viral post over a growing account.
Sell software instead? See outbound.
Questions
Why carousels and not reels?
Carousels drive saves, shares, and profile visits, and they capture email better than video. We run carousels only.
Do you write new content or use what we have?
We use what you have. We rebuild your best-performing long-form for Instagram.
How does the comment-gate work?
A reader comments a keyword. ManyChat replies with the resource and captures their email to your list.
How long before we see growth?
Most accounts show movement inside the first month. Seb Johnson reached 10,000 followers in three months.
Who owns the account and the list?
You do. The Instagram account and the email list are yours.
What do you need from us each month?
Access to your content archive and one review call. We handle production and posting.